CRM Software - The Easy Solutions For Event Planner

Do you Agree that CRM is a good Event Management Application?

As an event planner one thing I have always noticed is that a good customer experience will drive sales and improve business growth. Without wasting time in today’s post I am going to discuss on

• What is CRM software?
• Features of CRM that make it a perfect audience interaction for the event planner.
• Function of CRM software.

What is CRM software

 CRM software is simply a device that companies, especially event management teams a make use off as an audience Interaction Software to keep, manage and analyze customer’s interactions and data throughout the customer partnership with the company.

Features of CRM

A lot of functions have been added to CRM software over the years and that has really made the software the best event management application.

These features include:

1. Recording various Audience Interaction over the email, phone, social media or other channels.
2. Automating the various workflow automation process. This process includes the task, calendar and alerts, for easy performance and productivity of the event manager based on the information provided within the system.
3. Sales force automation. It is a feature of CRM used for customer interactions and automation of event tips and ideas that are best for client upcoming events

Function of CRM

CRM software is mainly Audience Interaction Software and its aim is to improve customer service relationships so as to increase customer experience and increase potential customer retention.

CRM system keeps customer data across various channels between the customers and the company. Various channels that we have included website, telephone, live chat, mail and social media pages.CRM can same time give a detailed information about customer’s, purchase history, buying preferences and concerns.

At the least level, CRM software collects customer information and documents into one database, from there business owners can easily access their customer information.

Marketing Automation:

This fantastic feature has the ability to automate repetitive tasks so as to enhance marketing efforts at different points in the market cycle. Take this as a sample, let us assume a sales prospect came into the system, CRM marketing automation will automatically send the prospect marketing materials either through email or social media with the aim of making a sales lead a potential customer.

Contact center automation:

This is another feature of CRM design to reduce the workload of contact center agent. It involves setting an audio voice that disseminates information to customer and same time direct customers to a different sector of the company for attention. Various software tools that integrate with the agent’s desktop tools can handle customer service processes.

Geolocation Tech:

This is also a feature of CRM for easy contact with potential customers.